This is from the Westminister Cycling Campaign News:-
As part of Transport for London’s summer cycling campaign, they will be running a photo competition to find London’s hidden gems that you can uncover when exploring the city by bike. TfL are planning to issue a story to launch the competition saying that they have surveyed London’s cyclists through the London Cycling Campaign to find London’s hidden gems, featuring photos of the top ‘finds’. The idea is to inspire other Londoners to get on their bikes this summer and send in photos of their own discoveries for the chance to win Evans vouchers (EVANS, WHAT IS THE POINT?!)
Therefore, they would like to ask for your help as seasoned cyclists to let them know what sights you’ve discovered when out on your bike. This can be anything from an interesting building to a ‘secret’ park or garden to a great shop or even a whole street.
Please send your ideas (and if possible photos) to firstname.lastname@example.org asap. Note that this will not exclude you from entering the competition once it is launched.