This was in response to the light only lasting a few seconds:
“Thank you for your interest in Nite Ize products. We hope you enjoyed viewing our website.
In regards to your email, your Nite Ize SpokeLit has a “Try Me” mode which allows customers to see the glow and flash modes for 30 seconds before turning off automatically. This feature allows the SpokeLit to be tested in stores without having the batteries drained from products being left on.
There should be a yellow sticker inside or attached to your SpokeLit with instructions. To deactivate, you simply press and hold down the switch. It will first go into the glow mode, then rapid flash, then wait for it to shut off on its own. (It is important to wait for the rapid flash to shut off on it’s own.)
If this doesn’t work, you can remove the batteries for at least a minute and put them back in. Your support of Nite Ize is greatly appreciated. Let me know if you have any further questions and I would be happy to assist you”
Update: Well I had a go.. and they seem to be working! I keep expecting them to disappear though. I will upload a video of them later.