I bought it because it says that it’s suitable for ‘cycling’ ie when it’s ‘bloody cold’ even though the ad shows a ‘half naked big busted glamour model’ wearing virtually nothing. (All the Ebay ads with women were like it, so I had no choice). Now, I wonder where the ‘cycling theme’ comes into it?
The men in the website aren’t ‘half naked’ but if you’re a woman, you are. It’s like selling a balaclava with a half naked woman mountaineer as a model. (Umm, very realistic). Mountaineers want to look like mountaineers not like lap dancers. It’s far too cold to be wearing nothing on Everest isn’t it?
I find this advertising for ‘sportswear’ is ‘degrading’ for women. We ought to be ‘respected’ with less crap and sleazy advertising like that. I think there is a ‘time and a place’ but in sports, I don’t like it. Most men probably won’t be bothered but this is an issue of equality and respect. Why can’t the men be half naked then?!
The balaclava very nice though! (just didn’t want it in that dodgy box).
I will email them to see what they say. They can’t expect all women to like it.