I have been watching with baited breath Bradley Wiggin’s performance in the 2012 Tour de France.
Slowly but surely, we have won Gold in the Olympics in cycling and now, with luck and stamina, Le Tour de France. We need to get the public around the winners, rather than the losers all the time.
Now, it isn’t it about. time we had more media attention in the Sports Pages and television coverage on cycling. We are slowly getting there. In fact there are programmes on cyciing on ITV1 on Monday evenings.. Cycling has come along way. The tide has turned in the last decade.
I look forward to seeing Bradley in the commercials, that must mean he ‘has it made it’ in the media, as long as he doesn’t sink so low like the footballer Gary Lineker who advertised junk crisps. Cyclists could encourage the masses to get healthy, and off their football armchairs. Our time is here now.
PS I have just read that Bradley was born in Belgium!